Elements Roadshow

This interactive discussion focuses on the newest methods for measuring social marketing. During this session John Lovett will share with you a framework for social media measurement that is based on tested methods. The framework will enable you to take a pragmatic approach to measuring social marketing effectiveness without falling prey to the hype of social media.

In the world of search, display advertising and social interaction, advertising can do more than attract visitors. It can spark new possibilities, kindle new relationships, and fuel new business.

This deep dive presentation will give you insight on how to make effective budget allocation and marketing mix decisions for your advertising programmes. You will see the importance of tracking performance and understanding the influence and impact of a campaign across sessions and channels.

Measuring the effectiveness of display ads is challenging. Impressions and clicks give you a rough idea of how your ads perform but how do you measure how they contribute to reacquisition and conversion? In this session Clarks will explain how they use Coremetrics Impression Attribution™ to get a holistic view of what their online advertising really delivers.

This presentation brings the elements of optimisation into practical action. Watch as our expert demonstrate how to use the latest tools and reveal the innovative methods that you can use to leverage these marketing tactics to thrive in the new world. Learn how to turn the components of online marketing into the building blocks of success in your own organisation.